Nonprofits are an important part of the YouTube community, and their videos have educated and inspired audiences since the early days of the site. We launched the YouTube Nonprofit Program in 2007 to help organizations take their work to the next level, and since then, more than 16,000 nonprofits have joined the program. There are hundreds of nonprofit organizations with millions of views on YouTube, and dozens with more than ten million views, like Greenpeace, Khan Academy and UNICEF.

We’ve made a couple of updates to the program that we hope will help nonprofits use video in new and compelling ways.
  • The Playbook Guide: YouTube for Good. This is a how-to resource specifically targeted at nonprofit organizations, with sections on how to create content, raise funds, connect with other community members and more.
  • Improved features. As part of our new Channels design, we’ve made the donate button on nonprofit channels even more prominent, making it easier than ever to support the causes you care about.


If you’re a YouTube Nonprofit Program with other ideas about how we can make the program better, tell us your suggestions in the comments below! If you’re a nonprofit in the U.S., U.K., Canada or Australia and not yet a member, visit www.youtube.com/nonprofits to learn more and apply.

Valerie Streit, YouTube Next Lab, recently watched “Martin Luther King Jr. on NBC’s Meet the Press in 1965.